Who We Are
En La Escena/On The Scene is a bilingual program highlighting Latino and Caribbean lifestyle, by educating and entertaining its audience through the exposure of this rich multi-faceted culture. En La Escena/On The Scene’s core audience is second and third generation Latinos, born in the U.S. living the American way, but still have a strong cultural connection to their cultural roots, either through music.
We interview a wide diversity of cultures to our program to embraces a worldwide audience, because the majority of our programming is produced in English with a dash of Spanish or Portuguese for flavor, but that does not preclude us from producing segments completely in Spanish or Portuguese, when it is needed to portray the topic with all its nuances keeping as authentic as possible.Having in mind about diversity in the Latin culture with people coming from Puerto Rico, Brazil, Dominican Republic, Mexico, Columbia and now as we expand through the internet we are incorporating Latinos who live across the world.
We have started to air our first season of Ride With Me Latino/En la escena TV on Telemundo 7.2 (Telexitos/Telemundo) @2am in NY, CT, PA & NJ. We air to over 10 million households in the Tri-state area plus Pennsylvania. Our Ride With Me Latino/En La Escena TV viewers are millennials from age 21 – 35.
TeleXitos is an American Spanish language digital multicast television network that is owned by the Telemundo Station Group, a subsidiary of the NBC Owned Television Stations division of NBCUniversal (itself a division of Comcast). Aimed at Hispanic and Latino Americans, the network airs a mix of dramatic television series from the 1970s to the 2000s and movies, with all programming consisting of shows dubbed into Spanish.
NBCUniversal currently broadcasts TeleXitos in most markets served by a station owned by the NBCUniversal Owned Television Stations group, either on subchannels of its Telemundo owned-and-operated stations. The network is also available on the digital subchannels of other television stations, primarily those affiliated with Telemundo. The network is available to stations on a barter basis, in which TeleXitos and its affiliates split the responsibility of selling advertising inventory as well as the commercial time allocated each hour.
The network initially launched in markets reaching approximately 20 million American households with at least one television set, as well as more than 4.5 million households with Latino and Hispanic residents. Telemundo Station Group mmediately sought carriage of the network on the digital subchannels of television stations owned by other broadcasting companies (such as ZGS Communications) that own Telemundo-affiliated stations. The network was also initially made available on Comcast Xfinity’s Miami and West Palm Beach systems on digital channel 229.
New Jersey/New York
Atlantic City (Philadelphia, Pennsylvania) WWSI62.2 (49.2) NBCUniversal
Owned Television Stations
Linden (New York City, New York) WNJU47.2 (36.1)