Yesenia De Avila
Inspiration has been a guiding principle for Yesenia De Avila ever since she first sang and played the piano as a child. It has led her to become an entertainment and publicity professional with 15 years experience and and an acute vision to produce creative and socially responsible projects.
After graduating from California State University San Bernardino with a Mass Media Communications degree, De Avila began as an intern at the prestigious Lee Solters agency in Beverly Hills. After Solters she become a publicist for Reyes Entertainment, the award-winning multi-cultural firm based in Los Angeles.
Soon after, De Avila moved to New York to assist publisher and founder Christy Haubegger for the ground breaking launch of Latina Magazine. As entertainment editor De Avila acquired publishing experience and worked with A-list celebrities including Celia Cruz, the Cuban queen of salsa and Jennifer Lopez.
Next, De Avila was recruited by Geoscape, the former Latin Force public relations firm, specializing in marketing to Hispanics. She spearheaded a team and created campaigns for Nickelodeon and Nick Jr., the children’s programming cable network. De Avila helped Nickleodeon secure the head-writer and composer for the popular “Go, Diego, Go!” series.
Currently, De Avila continues consulting as a New York based publicist and was a recent on-air talent at Cablevision’s “Neighborhood Journal,” where she wrote, produced and appeared in news-magazine segments including such features as “Tats Cru,” “Lia Neal-Olympic Swimmer” “Brooklyn Fencing” and “Pop Up Pianos."
De Avila's latest project is a video series entitled “The Sit Down,” featuring interviews she conducts with creative, dynamic New Yorkers, who in their spare time develop “passion projects” that benefit a special cause.
A sought after voiceover artist and long time member of SAG-AFTRA, De Avila has recorded numerous commercial, radio and television spots for clients including Avon, Lancôme, Clinique, Kohl’s, McDonald’s, LensCrafters and Walt Disney.
As a wife and mother De Avila enjoys the diverse cultural and culinary offerings of New York along with her husband Ronnie, and daughter Sofia. A proud New Yorker by choice, she says, “I became an adult here. I always felt embraced here.”
De Avila is always on the lookout for new challenges. “I want to be involved with projects that inspire me,” says De Avila, a descendant of Latin Americans, (Central & South American) who has lived in Costa Rica and Spain. “I will always celebrate my Latino culture.”