Yesenia De Avila
Entertainment & Lifestyle Host Reporter, Writer, Producer
Yesenia De Avila is an entertainment media and publicity professional with over 15 years experience and and an acute vision to produce creative and culturally inspiring content.
A native Californian, and graduate of California State University of San Bernardino where she majored in Mass Media Communications and Spanish, De Avila began her media career as an intern at Univision KMEX in Los Angeles and also the prestigious Lee Solters agency in Beverly Hills. Soon after, she become a publicist for Reyes Entertainment, the award-winning multi-cultural firm based in Los Angeles.
Having her eyes set on the East Coast, De Avila moved to New York to assist publisher and founder Christy Haubegger for the ground breaking launch of Latina Magazine. As entertainment editor De Avila acquired publishing experience and worked with A-list celebrities including Jennifer Lopez, Pitbull, Christy Turlington as well as some notable Hispanics such as Astronaut Ellen Ochoa and Iconic Latino activist, Dolores Huerta.
Next, De Avila was recruited by Geoscape, the former Latin Force public relations firm, specializing in marketing to Hispanics. She spearheaded a team and help secure talent and writers for the popular TV children series “Go, Diego, Go!”
Currently, De Avila continues consulting as a New York based publicist and was a recent on-air talent at Cablevision’s “Neighborhood Journal,” where she wrote, produced and appeared in news-magazine segments including features such as “Tats Cru,” “Lia Neal-Olympic Swimmer” “Brooklyn Fencing” and “Pop Up Pianos."
A sought after voiceover artist and long time member of SAG-AFTRA, De Avila has also recorded numerous commercial, radio and television spots for clients including Avon, Lancôme, Clinique, Kohl’s, McDonald’s, LensCrafters and Walt Disney.
As a wife and mother De Avila enjoys the diverse cultural and culinary offerings of New York along with her husband Ronnie, and daughter Sofia. A proud New Yorker by choice, she says, “I became an adult here. I always felt embraced here.”
De Avila is always on the lookout for new challenges. “I want to be involved with projects that inspire me,” says De Avila,“And I will always celebrate my Latino culture.”