En La Escena / On the Scene covers everything Latino, in North America, South, Central America and the Caribbean in Music, Fashion, Sports, Film, Technology, more…
Cross Promotions, Product Mention, Product Placement, Product Sampling
The It’s So Miami Ride Excursion – The Greater Miami promotional team executed an interactive promotion in Manhattan where New Yorkers were treated to complimentary local transportation, in the most high end luxury autos, that are very common attractions in South Beach Miami. Maserati was one of the auto brands that participated in this cross promotion with Miami Tourism and En La Escena / On The Scene captured the experience for promotional broadcast.
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